Ustadz Abdul Somad's Da'wah message on Youtube Meanings and Media Perspective

Ustadz Abdul Somad is one of the preachers who uses social media (youtube) in delivering his da'wah. Da'i as a sign. Da'wah message marker. appeared koko shirt and cap. He lectured with easy-to-reach humorous language rhetoric. delivered da'wah using words, signs symbols on YouTube. sentence structures distinctive style. Language style based structure Malay accent. The material presented contains deep meaning that can be reached by denotation connotation. theory used media, namely which explains detail an object semiotic analysis, structuralism, well Semiotics study human life, influenced system (or law) applies it. Structuralism explanation insistence are fully understood only reference to differences from other particular or code representation. Denotation actual meaning, phenomenon appears five senses, it also called basic description. Connotations cultural meanings arise due construction so there shift, but remains attached symbol